Brand organizer

This is a list made by Seth Godin in his new book, Meatball Sundae. I had to show it here to stress the importance of New Marketing in the success of our branding efforts:

Direct communication and commerce between producers and consumer. Organizations can now eliminate the middlemen.
Amplification of the voice of the consumer and independent authorities. Everyone is a critic nowadays, so you have to create products that satisfy critics.
Need for an authentic story as the number of sources increases. Don’t get caught saying one thing and dong another: you will be dead.
Extremely short attention spams due to clutter. Forget complex messages.
The Long Tail. Read Chris Anderson.
Outsourcing. It’s now easy to find products and services without geographical limitations.
Google and the dicing of everything. By atomizing the world, Google destroys the end-to-end solution offered by most organizations, replacing it with a pick-and-choose, component-based solution.
Infinite channels of communication. Or the decay of old media.
Direct communication and commerce between consumers and consumers. eBay started it, others are following.
Shifts in scarcity and abundance. Scarce things become common, and common things become scarce. A challenge to organizations.
The triumph of big ideas. Small improvements are not enough. The marketplace demands ideas that force people to sit and take notice.
The shift from “how many” to “who”. Now, for the first time, marketers can focus on who is hearing their message, and no longer use mass as a placeholder to their communication.
The wealthy are like us. More rich people, wider gaps between rich and poor, and far greater diversity.
New gatekeepers, no gatekeepers. Big companies wanted to work with other big companies. Now they want to be on YouTube.

Promote your brand with these 8 Twitter resources.

Twitter is a great tool to keep in touch with friends, partners, consumers and clients. Here is a list of some great resources to help you become a power user:

Twhirl: a desktop client for Twitter, based on the Adobe AIR platform.
Tweetscan: a real-time search engine for Twitter.
Tweetahead: a dashboard widget for Mac Os X, TweetAhead allows you to schedule messages in advance.
Twitterverse - Lets you search through archived public timelines and tweets.
Twittersearch - Search Twitter and tweets by word.
Quotably - Follow conversations by username.
Twittervision: a poetic view of the world of Twitter.
Twitterholic: who are the greatest twitterholics of the web?

Further reading: Mashable’s Twitter Toolbox.

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Tags: twitter, resources, tools, marketing, branding

Filed under: branding by Administrator
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How price promotions can kill your brand.

Executives need to deliver short-term financial results: those who hit quarterly profit targets are rewarded, and bad numbers will get you every time. The problem is that brands are long-term assets. So, you can boost profits while damaging the long-term health of your brand. It’s easy for brands to get caught in a branding loop doom, usually starting with a price promotion:

Business results are soft
You reduce prices
Reduce service and marketing to pay for price reductions
Short-term sales improve
Competitors respond
Customer price expectations shift
Customer experience deteriorates
Business results are soft…

The bottom line is: managers must balance driving short-term numbers with building a long-term brand. That is the challenge of cash.

BrandOrganizer

The basics of positioning.

Perfect timing.

Application Economics.

Brand tags.

Bush in advertising

How to automatically update your twitter with your blog posts

And now, for something…

The 14 trends of new marketing that your brand can’t ignore.

Promote your brand with these 8 Twitter resources.

How price promotions can kill your brand.

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